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SEO Major Update

1. Panda
Launch date: February 24, 2011
Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

2. Penguin
Launch date: April 24, 2012
Hazards: Spammy or irrelevant links; links with over-optimized anchor text

 3.Pirate
Launched: Aug 2012
Rollouts: Oct 2014
Goal: De-rank sites with copyright infringement reports

4. Hummingbird
Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content

5. Pigeon
Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
Hazards: Poor on- and off-page SEO

6. Mobile
Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability

7. RankBrain
Launch date: October 26, 2015
Hazards: Lack of query-specific relevance features; shallow content; poor UX

8. Possum
Launch date: September 1, 2016
Hazards: Tense competition in your target location

9. Fred
Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content

Location: Chennai, Tamil Nadu, India

Comments

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